Brand Content and Communications Specialist Erik Weinbrecht recently reviewed the Sotheby’s International Realty® interactive marketing experience, with a review of our strategic digital marketing tools.
The landscape of how we interact with the world around us is in constant flux; every day, the connections we make with people, the tools we rely on, and even our homes find us utilizing more technology. Our digital touchpoints, the mobile devices, computers, and smart tech that surrounds us, helps us to navigate the world within our lifestyles. Whether it’s setting an important reminder, listening to music, or searching for your next home, it’s impossible to ignore the internet of things.
Read the full blog post HERE.
The Hawaii Affiliates of Sotheby’s International Realty, (HASIR) have seen significant increases in overall sales for the brand, leading to more than $1.1 Billion in sales across the state in 2016. The HASIR companies are made up of five affiliates including MacArthur Sotheby’s International Realty on the Big Island, Island Sotheby’s International Realty based in Maui, List Sotheby’s International Realty and Carvill Sotheby’s International Realty, both on Oahu, as well as Oceanfront Sotheby’s International Realty on Kauai. Statewide, the HASIR companies have a combined 252 sales agents and 12 offices across the Hawaiian market.
The $1.1 Billion in sales volume includes the significant sale of the Kiholo Bay legacy estate known locally as Luahinewai that sold for $15.7 million by MacArthur Sotheby’s International Realty; the sale of Historic Valley House Estate in Kealia, Kauai for $13 Million by Oceanfront Sotheby’s International Realty; $8 Million sale in Keawakapu, Maui by Island Sotheby’s International Realty; and the $17.3 Million sale in Kailua, Oahu by List Sotheby’s International Realty.
The Hawaii Affiliates of Sotheby’s International Realty organizes an annual Hawaii Networking Event, which offers Hawaii Sotheby’s International Realty agents statewide an opportunity to make connections and finesse their professional skills. This year’s event, hosted at the Wailea Beach Resort on Maui, and attended by more than 100 agents offered educational activities ranging from presentations by Thomas Wright, president at Summit Sotheby’s International Realty, to social events to increase relationships statewide.
“From an operational standpoint, the goal of the Hawaii Networking Event for agents across the islands is to share best professional practices, understanding comparable markets on the other islands along with building referral connections. In the first couple of months after the event Maui has realized 3 referrals from Oahu to the Big Island of Hawaii. Leveraging 5 islands statewide, together our well recognized brand is much more powerful. On a larger scale, we look forward to our next global networking event later this year pulled together by Sotheby’s International Realty.” said Georgianna Tamayose, President, Island Sotheby’s International Realty.
The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.
The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before.
Influential Partnerships Drive Brand Awareness
An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.
In addition, Pacific Business News (PBN) has an exclusive marketing agreement with the Hawaii Affiliates of Sotheby’s International Realty to feature their properties on the “Home of the Day,” a highly visible and unique digital and print engagement program geared toward high net worth individuals.
HASIR: Sharing Their Success with Philanthropic Giving
2016 marked a significant year for HASIR in sales volume across the state as well as the opportunity to share their success by contributing to the positive future of the Hawaiian Islands through impactful philanthropy. In March of 2016, the HASIR Charitable Fund at Hawaii Community Foundation awarded $10,000 to its premier grant recipient, Kupu Hawaii, whose focus is to respond to the growing needs of Hawaii’s communities by training the next generation in natural resource management, renewable energy, energy conservation and other green job skills.
The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.
Outside the United States, the Sotheby’s International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.
In the United States, the Sotheby’s International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.
Leader in Luxury Real Estate Sales
The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal “Top Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.
Sotheby’s International Realty Affiliates LLC has announced that its global website, SothebysRealty.com, now supports 3D Tours on its property detail pages allowing real estate consumers the opportunity to fully immerse themselves in homes listed by the Sotheby’s International Realty® brand. The 3D Tours will also feature a Virtual Reality Tour (VR) experience that can be viewed through a compatible device such as an Android phone or VR headset.
By taking this step, Sotheby’s International Realty has beat out the likes of Zillow and Realtor.com to host these immersive 3D Tours on their listing pages.
The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home to create a result that transforms the traditional way people view homes online. At launch, the Sotheby’s International Realty brand will have 3D Tours available on over 1,000 properties that are viewable on desktop, tablet or smartphone.
“Introducing 3D and VR Tours on SothebysRealty.com is just another example of how we are keeping the Sotheby’s International Realty brand on the cutting edge while creating an immersive experience for consumers,” said John Passerini, global vice president, interactive marketing at Sotheby’s International Realty Affiliates LLC. “Distance can present a challenge when looking to buy a home and virtual reality has provided a provocative solution. This technology is allowing buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve.”
The SothebysRealty.com site experienced 16 million user sessions in Q1-Q3 of 2016, a 60% increase year-over-year. The supported 3D technology now available on the site comes from Matterport, a past winner of the 2014 Realogy FWD innovation summit, and additional compatible 3D Tours.
In coordination with this announcement, Sotheby’s International Realty is also a real estate launch partner for Matterport’s CoreVR release— the largest collection of virtual reality content across multiple disciplines. With the adoption of CoreVR, Sotheby’s International Realty will be able to offer both a 3D and VR experience. Additionally, Sotheby’s International Realty property listings on Mansion Global, the digital luxury real estate destination from Dow Jones, will also be equipped with the 3D Tour feature.
Click here to experience a 3D Tour of a home for sale in Princeton, N.J. Choose from high resolution photographs, video or the new 3D Tour option.
#3D #luxuryrealestate #listsir
From the New York Times Feb. 12 edition: “A New Dimension in Home Buying: Virtual Reality.”
Virtual reality (VR) is emerging as the future trend for real estate. As brokers continue to look for the competitive edge, they’re turning more to innovative technology as a marketing tool. Brokerages are adding 3D technology and virtual reality to create experiences for their clients to “make house hunting more efficient, reduce the stress of relocating to a new city, buying abroad, and allow buyers to visualize properties in development.”
The article points out that while virtual reality(VR) is ready for widespread use, it will take time before it’s more widely received. In the meantime, what is available today is the capability to create 3D Walkthroughs. This technology is the revolutionary answer to the “virtual tour” which has been the traditional way of marketing listings. 3D Walkthroughs provide a visually powerful way to showcase properties to a global clientele, and give them the opportunity to immerse themselves inside a property anytime, anywhere.
“What is now available to consumers and growing more popular is the 3D walk-through. This is an updated version of the panoramic camera shots that were all the rage a decade ago. There’s no headset. Users move their mouse or arrow keys from their computer keyboards and mobile devices to navigate through rooms and zoom in on apartment features. Halstead has 3D walk-throughs available for 30 listings, including one on Cornelia Street in the West Village, but its goal is to get its entire inventory online. Mr. Leone said that people stay on a page with a 3D walk-through 10 times longer than those without.”
LIST Sotheby’s International Realty is already utilizing 3D Walkthroughs on several listings as well as 3D pre-visualization tours for their new project development in Hawaii Kai, Laule’a Kai.
For more information, go to: www.lngstudios.com.
Laule‘a Kai Estates is a new development of seven luxury estate homes along the Hawaii Kai Golf Course at the entrance to Kalama Valley, on Kealahou Street.
The four-bedroom, three-bath estates range in size starting at 3,295 square feet total living area and feature an average lot size of 5,137 square feet spanning seven parcels totaling over one acre of land.
Each home is thoughtfully designed with spacious bedrooms, full bathrooms, and a two-car garage. Designer finishes include the highest quality building materials, top-of-the-line kitchens with Viking appliances, and second-story decks providing breathtaking views of Hawaii Kai Golf Course and Koko Crater.
Laule‘a Kai Estates was conceptualized on providing a retreat for its exclusive community of homeowners. Living areas are situated at the rear of the residence for privacy and to take advantage of the tranquil golf course view.
Clients can now experience the look and feel of living in this exclusive home through the 3D rendering tour on the Laule’a Kai website:
Each Sotheby's International Realty® office is independently owned and operated.
Based on information form the Multiple Listing Service of HiCentral MLS, Ltd. Information is deemed reliable but not guaranteed. Information provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information obtained from HBR RETS. Information provided by seller/other sources, not verified by broker. All interested persons should independently verify accuracy of all information.
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